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Last month, Benetton unveiled its new ‘Unhate' advertising campaign, and promptly shocked and startled the world. The explosive advertisements featured images of celebrities at different ends of political or religious spectrums, in a liplock with each other. US President Barack Obama and China's leader Hu Jintao were featured kissing each other much like two lovers caught in a fit of passion. Similarly, Pope Benedict XVI was shown kissing the Islamic leader Sheikh Ahmed El-Tayeb. Israel's Benjamin Netanyahu was shown in a mouth-to-mouth kiss with Palestinian supremo Mahmoud Abbas.

Everyone sat up and took notice, and a deluge of voices expressed outrage. The Vatican immediately denounced the advertisement campaign. Clearly, these were manipulated images, used without permission from many of the celebrities who had been featured. Benetton was lambasted by a range of holier-than-thou voices that expressed ethical, moral, legal and other concerns. Indeed, some specific images were withdrawn later by the brand. Yet, with the launch of this campaign, Benetton obtained immediate salience in the minds of millions of consumers worldwide.

Source: Hindu Business Line

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Source: Calvin Klein's Latest Controversy - Advertising - Media - WWD.com

by pk

Los anuncios de Calvin Klein siempre han estado marcados por la controversia y la denuncia dado su alto contenido sexual, pero todo apuntaba a que la firma había entrado en razón tras haber sido retirada la campaña del pasado Otoño-Invierno en varios países, o eso parecía cuando salieron a la luz las primeras imágenes de Calvin Klein Collection Primavera-Verano 2011, pero no, nos equivocábamos. Clavin Klein ads have always been marked by the controversy and denunciation given the high sexual content they usually have, but it was becoming evident that the brand had seen the reason after the withdrawal of its last Autumn-Winter campaign, or it is what most of people thought when the first Spring-Summer Calvin Klein Collection images appeared, but no, we were wrong. Once again the American brand kept an ace up one’s sleeve and has revived the polemic by the hand of the Dutch model Lara Stone, the cause of it are some billboards that decorate...