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Two of the biggest names in online music are entering the real world this Christmas. If you listen to Pandora on an iOS device, expect to receive targeted adverts for your local Best Buy. The ads will serve up specific deals from your nearest store, complete with a "Call now" button if you need any help. It's a neat idea, but how effective the ads are when the device is in your pocket is another matter.

While Pandora's getting local, Shazam's getting physical. The tagging service is bringing music discovery into Calvin Klein stores, designing "music installations" that will appear in the USA, Canada, Europe, Asia, and Australia. The installations look very similar to listening posts in record stores, with a couple of pairs of headphones which play an exclusive christmas track when picked up. Customers who tag the track with Shazam will receive a free download of the song, plus extras including in-store discounts and Calvin Klein wallpaper for their device. These aren't the first web-bound services to try and encroach into the real world — Foursquare, Google Wallet, and Facebook Checkins have all tried to grasp the domain — but it's a first for some of the less likely players, and we're expecting to see a lot more of it soon.

Source: The Verge

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by Sitara Dhanani

Calvin Klein is notoriously known for their advertisements on the billboard that create major controversies. The Calvin Klein’s Autumn/Winter ad of 2010-2011 was banned inAustraliaby the Advertising Standards Bureau, because the picture depicted high sexual content including rape and violence. Dolce & Gabbana had also faced similar problems in January 2007 when their ads were banned in numerous countries such asItalyandSpainfor portraying nudity. Klein’s and D&G’s intentions were to “create a very sexy campaign” that spoke to their “targeted demographic.”

Many people agree that the billboard portrays women as a play toy which causes the image of a woman to be tarnished. Many of these people are trying to conserve older traditions and they find these advertisements unethical because the idea of violence against women and rape is made to be appealing. Is it just to have nudity depicted because it may be appealing to target demographics? Is it ethical for companies like Calvin Klein and Dolce & Gabbana to have ads of women partially unclothed in a society where women are fighting for their rights?

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