lo, student in advertising :calvin klein did a huge advertisement for undewear but he failed, why ??
Question:
Answer: In February 1999, Calvin Klein initiated a new ad campaign for his children's underwear line. The campaign involved three different photos, two depicting two little boys playing on a sofa and clad only in CK underpants and the third depicting two little girls playing on a sofa
In February 1999, Calvin Klein initiated a new ad campaign for his children's underwear line. The campaign involved three different photos, two depicting two little boys playing on a sofa and clad only in CK underpants and the third depicting two little girls playing on a sofa
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And just based on my very rough, back-of-the-envelope calculations, it's a very small part of your overall business and probably represents quite a large cost: the shows, the advertising, the designers. What is the role you see for Calvin Klein ...
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